Markets We Serve -
Convenience Stores
The Convenience Store Market is expanding and changing so fast that many companies find it difficult to identify consistent threads running through the last few years. Maintaining brand awareness, increasing customer loyalty, co-branding and cross-marketing seem to be the buzzwords for the convenience store industry. Dawn Enterprises looks at each of these terms and how our products benefit the convenience store owner.
Brand Awareness As much as color schemes and big highway signs help people recognize a convenience store, many marketers believe that presence of mind reinforces brand awareness at any point in the transaction. There are many points a convenience store owner can use our multi-logo products to increase brand awareness. We offer ashtrays, trashcans and ash-trash combination units for the convenience store entrance, trashcans for the gas islands, parking lots and wash or vacuum stations. A new addition for the drive-thru is our drive-thru chute, an extender from our hood top for those co-branded locations offering drive-thru service. Logos are available on the side of our stone products as well as molded into the plastic hoods allowing for multi-branding and color concentration.
Franchise owners often offer our products as added advertising incentive to franchisees because trashcans are not considered when calculating signage requirements for the convenience store.
Co-Branding The best example of successful co-branding in the convenience store market is a company we serve in Wyoming. The convenience store is sandwiched between a Fast Food restaurant and a Gas station. The logos on the Gas station receptacles advertise all 3 concepts. The logos in the restaurant parking lot promote the restaurant and the convenience store. The entrance to the convenience store reinforces the convenience store name and verifies this location entrance. All the receptacle colors match the décor of the part of the complex they are in. Having several dozen logos in inventory helps our convenience store customers maintain a consistent image when co-branding a location.
Our self-watering planters and concrete planters provide a convenient place for plants, eliminating the need for landscaping. They can be placed on the pavement in front of your store, decorating a normally bland space. Our planters and tubs protect plants from being trampled and when full, weigh over 300 lbs., preventing them from being moved or knocked over. However, when empty, they weigh considerably less and can easily be moved by two people.
Our concrete planters come in 3 sizes: 3' (600 lbs.), 4' (1100 lbs.), and 7' (4000 lbs.). Due to the size of the planters, they provide excellent security barriers. We offer an array of colors, from our basic terracotta, natural and beige to 64 additional colors.
